Learn practical tools, clearer messaging, and a stronger understanding of how to market your biz in a way that feels natural, and authentic.
In today’s world, people don’t buy because they saw an ad. They buy because they connected with a story. This 90-minute workshop is designed specifically for small business owners who struggle with: knowing what to post on social media, standing out in crowded markets, creating content consistently, communicating what makes their business different, and turning views into trust and trust into customers.
Through real-world examples, storytelling principles, and practical social media strategies, Paul teaches businesses how to: identify the authentic story behind their brand, create content that actually connects with audiences, stop overthinking social media, build trust through personality and authenticity, understand why some content gets ignored while other content spreads, use simple storytelling structures to improve marketing immediately, and create efficient, sustainable content without needing expensive equipment or large teams.
This is not a lecture about algorithms or viral hacks. It’s a workshop about human connection, attention, and communication. The things that actually make people remember your business.
Attendees will leave with practical tools, clearer messaging, and a stronger understanding of how to market themselves in a way that feels natural, authentic, and effective.
Join us at the Small Business Centre on Tuesday, August 18, 2026 from 5-7pm for an interactive workshop, where you will leave with tangible action items.
Bring your laptop/electronic device that can access the internet!