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Promotional graphic for an online event, "Understanding Meta Ads: Part 1," by Regional Tourism Organization featuring JBC. Discover insights on Oct 23, 10:00am–11:00am—including tips like how to prompt ChatGPT for better marketing strategies.

Understanding Meta Ads: Part 1

  • October 23, 2025
  • 10am - 11am
  • Online
  • Free

Understanding Meta Ads: Part 1

Join RTO 9 and JBC | Pushing Digital Boundaries for an insightful session where we’ll unlock the secrets to refining your target audience and maximizing the effectiveness of your Meta ads. Learning Objectives:

  • Choosing Your Target Audience: Learn how to select the right audience for your business to make the most impact with your ads.
  • Creating Saved and Custom Audiences: Discover how to tailor your audiences based on specific criteria, ensuring your ads reach the right people at the right time.
  • Understanding How Data Sets (previously known as pixels) Work on Websites: Get a clear grasp of data sets to improve your understanding of user behaviour and make informed decisions in your advertising strategy.
  • Staying Updated on Recent Changes in Meta Ads Targeting: Keep up with the latest updates in Meta ads targeting to ensure your strategies are always effective.
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Work in Quinte as a division of The Bay of Quinte Regional Marketing Board is committed to acknowledging, appreciating and understanding the Indigenous peoples’ historic connection to this land and to raising awareness by building relationships in collaboration with Indigenous partners and communities. 

We recognize and acknowledge that we are living and working on the traditional territory of the Wendat, Mississauga, Anishinaabeg and Haudenosaunee which includes the Kenhtè:ke Kanyen’kehá:ka (Mohawks of the Bay of Quinte) with whom we work in direct partnership with. 

This partnership focuses on the common goal of celebrating the region with the Kenhtè:ke Kanyen’kehá:ka who are equal partners within the organization and at the Board of Directors table contributing to the mandate and operations.

This mandate includes listening to, learning from, and collaborating with the Kenhtè:ke Kanyen’kehá:ka and actively incorporating their culture and heritage into the practice of responsible destination marketing and management of the region.

We understand that this land acknowledgement is only a small step towards the larger process of reparations and reconciliation.

Warning Side effects include employment and mild excitement

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